Sent by Peach Lynda L Contr 96 CG/SCTOA on 20 July 2005 18:06
First, I don't use "ad impressions" either but this sounds very much like
the ole "counter page" issue.
If it turns out that CSS is reducing the clicks that is no reason to abandon
it. What they are looking for is how the "new" numbers measure up to the old
Let's assume your new page has the same content and ads as the old one.
What's the percentage ratio difference? Simply use that on all the other
pages and that's what the count would be on the ads for those pages once
they are converted.
Going back would be like -- oh, reverting back to mowing your grass with a
push mower just because you think the gas is too high in price for your
rider mower -- *AND* you have two acres to mow! Someone is equating the cost
of gas and not counting your time and energy.
I would be interested to know though if CSS is actually the factor.
From: Ingo Chao [EMAIL-REMOVED]]
Sent: Wednesday, July 20, 2005 8:52 AM
To: Yazmin Media
Subject: Re: [css-d] CSS and Ad Impressions
hmm. playing the role of the last hope isn't much attractive, you know.
The people on the other forums are not dumb.
Maybe you should reformulate the question?
Would you mind explaining the problem again in other, less words to someone
who never had heard a word about ads on the web?
So you have two pages, one uses tables for presentation, the newer one not.
The original one contains ads in td's, the new one contains the same ads in
The ads are technically speaking iframes?
Your audience is mostly IE6/Win?
The application which counts the clicks does not count as many clicks as
your stats say the user click?
So physically, if the user clicks on an object in a table cell, the click is
counted, and if the very same object resides in a div, the click is not
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