Sent by Peter L. Schlueter on 6 July 2004 20:08
TMH Design wrote:
> Without going into to many details, please just give me your opinion of
this
> page - www.globere.com/ca I have a client who designed this page and is
> reluctant to have me change it, as he thinks it looks good. Is he right
and
> I am just missing something.
Terrible site. As ammunition, you might direct your client (and yourself)
to this study done by Stanford for Consumer Web Watch (a three year grant
funded project of Consumers Union. An excerpt..."The data showed that the
average consumer paid far more attention to the superficial aspects of a
site, such as visual cues, than to its content. For example, nearly half of
all consumers (or 46.1%) in the study assessed the credibility of sites
based in part on the appeal of the overall visual design of a site,
including layout, typography, font size and color schemes."
http://www.consumerwebwatch.org/news/report3_credibilityresearch/stanfordPTL
_abstract.htm
Interesting information. Also click on the "How to view this study & other
web credibility research."...
http://www.consumerwebwatch.org/news/report3_credibilityresearch/stanfordPTL
_view.htm
Pete
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