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[OT] Clueless clients was Re: [css-d] What happened to design?

Sent by Ben Henick on 27 January 2002 06:06


On Sat, 26 Jan 2002, Judy Benedict wrote:

> ...
> because the person she was using got another job.  I asked her how they
> did their sites and her response was, "Oh, we use Net Objects so that we
> don't have to really know how to learn anything."   This approach just
> gets my goat!

I have to agree with Codebitch on this one - it shouldn't.

Look at it from the client's point of view... to most clients the Web site
is ultimately a marketing channel and thus a cost center for which ROI is
especially hard to quantify.

For e-commerce and intra-/extranets the picture isn't so cut and dried,
but I digress.

Therefore, it's incumbent upon the client to spend as little money as
they can in order to acheive (what in their opinion) is the desired
result.

If a tool is marketed as being a viable alternative to learning the fundy
tech, and is likewise marketed as having a shallow learning curve, the
choice for the client is a no-brainer.

Nor does this picture look to improve.  From what I've been told Office
2002 will be a great leap forward in terms of XML implementation,
following the letter if not the spirit of content/structure/
presentation separation... when used as directed.

Which leaves us with two concepts:

1.  People need to be assisted (one way or another) in the use of their
    tools.
2.  The problems we face now on account of tools like NOF are going to
    get worse, not better - at least for the foreseeable future.


-- 
Ben Henick
Web Author At-Large              Managing Editor
http://www.io.com/persist1/      http://www.digital-web.com/
[EMAIL-REMOVED]                  [EMAIL-REMOVED]
--
"Are you pondering what I'm pondering, Pinky?"
"I think so, Brain, but... (snort) no, no, it's too stupid."
"We will disguise ourselves as a cow."
"Oh!" (giggles) "That was it exactly!"
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